THE ADVERTISEMENT MONSTER AND THE BAN ON BILLBOARDS IN SAO PAULO

Interview with curator Jorn Konijn on Asger Jorn’s “advertisement monster”, the ban on billboards in São Paulo, São Paulo’s local politics, and art.

About this interview

While interviewing Ruth Baumeister for this blog I was reminded of one of Asger Jorn´s statements on advertising: “If artistic or overarching human cultural values are to be developed, this can only happen at the same time as greater and greater restrictions are placed on the roar coming from the advertisement monster and its appeal to rampant individualism.” (From: Façade-Art – Towards a New Architecture, 1950). I asked Ruth about the ban and its effects on the city’s architecture, or rather the (collective) experience of it. My question resulted in a series of relevant and critical questions from Ruth’s side, and from there in an interview with independent curator and consultant Jorn Konijn.

'Housing with a Mission - Dutch and Chinese designs for housing of the future', curated by Jorn Konijn and Ole Bouman, Shenzhen Architecture & Urbanism Biennale 2011

 

HdB: Jorn, could you briefly explain your relationship to São Paulo first, and your experience of its local political landscape?

JK: My relationship with Brazil, and in particular with São Paulo, dates